Specifically designed for educators in the hair, beauty and aesthetic space. I’ll share my ‘pink print’ of how I built my education business, and teach proven strategies that will help you stand out as an educator.

Here's a glimpse of the agenda:

🕙 10:00 AM - 10:30 AM: Welcome & Vision Setting.

• Intention Setting & Open Discussions around the board table: What does being an educator actually mean to you? 
• The power of LEVERAGE.

💸 10:30 AM - 11:30 AM: Building The Educator Engine™

• Sales Psychology - Psychology of selling your courses without feeling pushy
• Importance of diversifying your business with a training academy.
• Systems and structures for efficient student enrolment.
• How to recruit and train educators to scale effectively.
• Marketing your training academy and attracting students.

📈 11:30 AM -12:30 PM: Upselling and Cross-Selling Courses

• How to offer additional value to your clients/students.
• Cross-selling: how to introduce related products and services to students
• How to create irresistible offers that lead to higher value sales (bundles, package deals).
• Leveraging your courses to sell high-ticket packages or exclusive offers.

🥗 12:30 AM - 1:30 AM: Lunch With Layla!

🔥 ''Hot Seat” Coaching Around Boardroom Table:

• Group reflection: Where are you holding on too tightly?
• Is your ego stopping you from scaling?
• Share wins/challenges

👩‍🏫 1:30 PM - 2:30 PM:  Transferring Face-to-Face Courses to Online

• Benefits of transitioning from face-to-face to online courses.
• The steps to converting your in-person courses into engaging online content.
• Tools and platforms for delivering online courses 
• How to create the perfect virtual classroom.
• Building an online course that keeps students engaged and provides value.
• Challenges of moving online and how to overcome them.

📲 2:30 PM – 3:30 PM: Understanding the student journey

• Understanding the journey from your followers perspective of follower to a paying student.
• How to nurture followers through content marketing.
• Creating trust and building authority as an educator.
• How to design the perfect lead magnet and freebie to convert followers into paying clients.
• Strategies for turning social media engagement into real-world sales.
• Building a loyal community of students around your brand

✨ 3:30 PM - 4:00 PM: Action Planning + Q&A:

• Take Action Session: Each attendee 2 set 3 Boss bold moves to make in the following 30 days.
• Group share or business buddy accountability pairing.

Final Q&A session & close.