This day is designed for those that want to start selling their knowledge and skills online. Can’t decide what to launch with first? Dont worry! You will leave my boardroom with a launch plan.

Here's a glimpse of the agenda:

🕙 10:00 AM - 10:30 AM: Welcome & Vision Setting

• Intention Setting & Open Discussions around the board table: How much do you want to have an online business? 
• The importance of creating digital assets in 2025: Why it’s more relevant now than ever.

💸 10:30 AM - 11:30 AM: Stepping Into Your Digital Assets Era

• What is a digital asset? Examples from the beauty industry and other fields.
• How digital assets can help scale your business and reach a global audience.
• Benefits of creating and selling digital products: passive income, time freedom, and leveraging your expertise.

📈 11:30 AM -12:30 PM: The Membership Movement

•  Types of memberships: Tiered access, community-based, content-rich memberships.
• Step-by-step guide on setting up a membership model:
• Choosing the right platform.
• Creating content that attracts members: Exclusive content, tutorials, or ongoing training.
• How to price your membership and create long-term value.

🥗 12:30 AM - 1:30 AM: Lunch With Layla!

🔥 ''Hot Seat” Coaching Around Boardroom Table:

• Group reflection: Where are you holding on too tightly?
• Is your ego stopping you from scaling?
• Share wins/challenges

👩‍🏫 1:30 PM - 2:30 PM:  Swapping Clients For Courses?

• Identifying your audience and their pain points.
• Structuring your course: Module breakdown, lesson planning, and key deliverables.
• Choosing the right platform for launching your digital assets.

🧲 2:30 PM – 3:30 PM: Creating a Lead Magnet to Attract Your Ideal Audience

• What is a lead magnet?: Types (checklists, eBooks, webinars, free trials).
• How to design a lead magnet that speaks to your ideal customer’s pain points.
• How to promote your lead magnet:
• Website integrations, landing pages, and email campaigns.
• Nurturing leads: How to move them from your lead magnet into a paid offer.

🔗 What is a marketing funnel and how does it work for digital assets?

• How to build a sales funnel that converts:
• From lead magnet to email nurture sequence to sales page.
• Using automation to scale your business: Email sequences, Automation work-flows.
• Tools to streamline and automate the process (e.g., Mailchimp, ConvertKit, ActiveCampaign).

✨ 3:30 PM - 4:00 PM: Action Planning + Q&A:

• Take Action Session: Each attendee 2 set 3 Boss bold moves to make in the following 30 days
• Group share or business buddy accountability pairing

Final Q&A session & close.