THE BEAUTY OF INSTAGRAM
Are you ready to transform your Instagram into your Virtual Salon Window™?
What if I told you...
✨ You can walk into your beauty business each day, feeling excited to perform treatments because you know you’ve got a colunm full of Pound Stars (that's dream clients!)
✨ You can be booked out for months in advance and have a waiting list of Pound Stars who can’t wait to book an appointment with you
✨ You can confidently raise your prices because you’re already booked out 2-3 months in advance
✨ You can say NO! to clients that don't value your time or work, and you can turn down services that you don’t like doing anymore!
✨ You don't have to work weekends anymore... or you could choose to work only work 3 days a week... and still make more money than when you were working 5 days a week!
What if I told you all of this was possible, just by implementing my simple, effective Virtual Salon Window™ method?
YES, TO ALLLL OF THIS!HOW DOES THE PROGRAMME WORK?
This six week programme holds your hand, and takes you through step-by-step strategies to transform your Instagram feed, and BOSS UP your IG game!
JOIN THE PROGRAMME NOW AND...
- Learn how to create a clean & cohesive Instagram account, designed to land new clients and make you more money
- Learn how to create valuable content and write killer captions that will guarantee engagement from your followers (aka potential clients!)
- Learn about the client journey and how to increase engagement, followers and BOOKINGS!
- Learn all about STORIES, and why they are the biggest and best tool for engaging with clients
- Learn how to track your progress and schedule your content, making you more time rich (and actually rich!)
- Learn all about why video will be your best friend when it comes to transforming your social media presence - including the most up to date video strategies, that we KNOW are working, because WE are using them!
Are you feeling overwhelmed? Un-inspired?
Or maybe you just feel like your beauty business is at a standstill?
Do you want your days to be filled with Pound Stars (that's dream clients!), but instead you're...
NOT BOOKED
You see other beauty pros in your area are fully booked with dream clients who are paying them what they deserve.
NOT MAKING ENOUGH MONEY
You're unsure if you're charging what you're worth, you're barely making ends meet and you just know you deserve more.
FEELING STUCK
You are desperate to start making real progress in your beauty business, and you know that it's VITAL to have a social media presence... but you don't even know where to start.
Don't worry, we've got you. The ''Beauty Of Instagram'' programme will take you from 'uninspired' to 'Bossing it' in just six weeks!
YES, I WANT TO START NOW!!!IF YOU....
✔️ Are stuck at a crossroads with your beauty business and don't know where to go from here
✔️ Are constantly lost on what to post and when to post it
✔️ Aren't really clear on who your Pound Stars are
✔️ Aren't really sure on what content you should be creating
✔️ Feel like no one is engaging with you on your social media
✔️ Just can't seem to turn followers into clients
AND YOU WANT TO...
✔️ Wake up to new leads everyday
✔️ Have your DMs filled with new potential clients, ready to book
✔️ Know how to consistently create and schedule exciting and engaging content for your IG
✔️ Get completely booked up months in advance
✔️ Start feeling like you are ''winning'' with social media
.... don't worry. Our ''Beauty Of Instagram'' programme has got you covered, with proven strategies that will guarantee success in your beauty business.
I'VE HEARD ENOUGH - I'M SIGNING UP NOW!So, how can the ''Beauty Of Instagram''
programme help you?
DROP IT LIKE IT'S HOT!
Every week, a new module will drop into your account, with bitesize video chapters to take you through each and every stage of your Virtual Salon Window Transformation.
You will also have access downloadable workbooks to support each module!
WEEKLY COACHING CALL
You will have access to a support call every week with Beauty Boss founder and ex-salon owner - with over 23 years experience in the industry - Layla Tourh!
All sessions are online and recorded, so you can catch the replay later inside the training portal if you can't make the LIVE support calls.
ACCESS TO MEMBERS ONLY COMMUNITY
A closed and private Facebook group filled with other beauty bosses, on the programme as you, ready to support one another, and make big moves for their beauty businesses.
THE BREAKDOWN
week one: designing your VSW
1.1 Sharing About YOU
1.2 Creating a Clean and Cohesive VSW
1.3 Cohesive VSW's. Tips and Examples
1.4 VSW Layout: Guidelines
1.5 Defining Your VSW Style
1.6 Our Top Nine Posts
1.7 Incorporating Your Personal Brand Into Your VSW
1.8 How Your Content Affects Your VSW
1.9 Cleaning Up Your VSW
week two: content & strategy
"Social media now gives you the visibility and brand awareness your beauty business needs! it's never been more important than now to upskill in this area, and start monetising online, using my tried, tested, and LOVED, Virtual Salon Window™ method."
Beauty Boss, Layla Tourh
2.1 Creating Valuable Content
2.2 Adding Your Personality: Sharing Who You Are with Your Audience
2.3 How to Properly Use Stock and Filler Photos
2.4 How to Write Captions that Capture + Connect + Convert
2.5 Writing More Engaging Captions
2.6 Creating Consistent Content without Burning Out
week three: growth accelerator
3.1 The Long Game: Followers, growth, and engagement
3.2 The Client Journey: How To Get Followers To Become Clients
3.3 The RAP Framework
3.4 How the Algorithm Works and How to Use it to Your Benefit
3.5 Tricks to Authentically Stay Ahead of the Algorithm
3.6 Growing Your Page with the Right Followers
3.7 Attracting Pound Stars and Followers with Hashtags
3.8 Answering All of Your Questions About Posting on Instagram
3.9 Influencer Marketing: Using Your Clients as Influencers.
week four: what's the story?
4.1 Instagram Story Guidelines
4.2 Instagram Story Content Strategy
4.3 Instagram Story Creative Tips
week five: content check
5.1 Analytics: How to Track Your Growth
5.2 Follower Interaction: How to Determine What Content You Should Create More of
5.3 How to Prep All of Your Content Ahead of Time
5.4 Maintenance Schedule: Staying Consistent and on Track
5.5 How to Be Able to Take a Break from Instagram® without Losing Your Momentum
week six: video is Queen
6.1 Why Video is so Important and How to Best Utilise It
6.2 The Types of Video that Do Well
6.3 How to Shoot Your Videos Easily
6.4 How to Edit Your Videos Step by Step
6.5 Tips for Posting Your Video so it Gets More Engagement
6.6 How to Use Instagram Live to Connect with Your Audience
6.7 How to best utilise Instagram Reels